Both Target and Anheuser Busch continue to reap the whirlwind. Both are caught in a vortex of their own making. In the future these two companies will be classic studies in advertising of what not to do if you wish to sell to the public. Mainstream companies shouldn’t needlessly alienate their customer base or engage in controversies that have nothing to do with their core business.
The NYPost reports that Bud Light sales suffered their worst week so far since they decided to shove “transgender” influencer Dylan Mulvaney down America’s throat. Bud Light sales fell 25.7%. This is the sixth straight week sales have plummeted. And the decline seems to be steepening.
They can’t give the stuff away.
While some in the industry thought that the initial boycott would be short-lived as many boycotts often are, there are no signs that that is the case with Bud Light. Bud Light has become a national joke. Other Anheuser Busch beers are also being affected. For the week ending May 20, Budweiser plunged 11.2%, Michelob Ultra fell 6.5%, Busch Light was off 5.2% and Natural Light was down 4.9% according to the data. A friend of mine, when ordering a beer, says “anything except Budweiser.”
One of the beneficiaries is Modelo Especial which has now passed Bud Light for the most recent week where sales receipts are available. So, Bud Light is no longer the #1 selling beer in America.
Modelo hasn’t been the only competitor to benefit from Bud Light’s seismic miscalculation.
Yuengling, which bills itself as “America’s Oldest Brewery,” has seen sales of Yuengling Flight soar by a whopping 47.6% and its lager spike by 32% for the four-week period ended May 20, according to the data.
Other beers such as Coors Light and Miller Light have also seen double-digit increases in their sales.
I guess this Bud is no longer for you.
Over in the Target arena, their venture into “tuck-friendly” wear has proven to be another self-inflicted wound. The backlash was so significant that stores were instructed to reduce the size of sales displays of such items and to make them less prominent in the stores.
The situation has been made worse by Target’s troubling partnership with GLSEN, a radical education group. GLSEN aims to create “inclusive and anti-racist environments” for LGBTQIA+ students, while keeping parents unaware of their child’s in-school gender transition. They also provide sexually explicit material that infiltrates public school curricula. All of this has triggered outrage from concerned parents and conservatives alike.
This took another step down when it was discovered that Target’s VP of Brand Management, was also a treasurer and board member of GLSEN. Parents and conservatives are condemning their decisions to promote aggressive LGBTQ agendas in public schools. Target seems unable or unwilling to disassociate themselves from these activities.
I stopped shopping there when they decided to open their female restrooms and changing areas to men. Perversion and mental instability are a bad combination that puts our wives, mothers and daughters at risk.
When will the fire and brimstone rain down from above?