#cancelNike
Nike is reporting a loss of $790 million (51 cents per share) for its most recent quarter. This compares to $989 net income a year ago, just before they made their ill-advised business decision about Colin Kaepernick. Everyone remembers Nike went all-in on their social justice model to make Black Lives Matter activist Colin Kaepernick the image of their brand.
Nike has been trying various approaches to hide the absolutely devastating effect that decision has had on their business. Nike knows how bad a decision this was. How many times have you seen a Nike commercial this year that featured Kaepernick as their brand image?