Super Bowl Opt-outs
In a move that will undoubtedly have major impacts in the advertising business, Coke will not advertise at all during this year’s Super Bowl game. Coke joins Audi in a complete absence. Pepsi and Budweiser will not advertise their flagship products. Anheuser-Busch has advertised its iconic Budweiser brand every year since 1983. Everyone who has watched the Super Bowls remembers the Clydesdales commercials.
What is this all about? The company spokespersons prattle on about looking at the market and evaluating where they are spending their advertising dollars. Perhaps that is just it. However, there are those in the industry who are opining that the single most watched event in American sports may be losing some of its luster.