Sales of the gender-fluid beer, Bud Light, continue to decline.
[New York Post] – Sales of Bud Light suffered their steepest weekly drop yet since the beer brand launched its disastrous tie-up with transgender social media influencer Dylan Mulvaney, according to the latest data.
In the week ending June 17, sales of the Anheuser-Busch brand fell by an eye-popping 28.5% versus a year ago, according to the most recent sales figures issued by Bump Williams Consulting and NielsenIQ.
That eclipses last week’s 26.8% decline, which beat the previous week’s fall of 24.4%.
This reflects the volume of sales not the actual dollars received. Keep in mind that many retailers have been trying to clear the shelves by deeply discounting the tranny beer.
While Bud Light is the clear loss leader, all sister brands have experienced declines as well. This shouldn’t come as a surprise. The brand is now associated with a lifestyle which most people do not embrace. Again, why is there a Pride month?
As Sundance has noted:
Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aid that accompanies the news includes that weird guy with the Bud Light beer in his hand.
This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders. This level of ongoing public relations failure is something for the record books.
Support your local craft brewer. The money will stay local and you will not be supporting the grooming of your kids and grandkids.
When will the shareholders hold management to account?